Back
"K-Vegan Cheese in the Heart of New York City" Taking the Global Alternative Dairy Market by Storm
Aug.08.2023
- "Capturing Global Attention at Times Square, USA: 100% Domestic Production, Oat Milk-based American Slice"
- "Emphasizing 'Melting Texture' Achieved Through In-House Technology, Accelerating Dominance in the Alternative Food Market with This Ad Campaign."
Photo: Armored Fresh's oat milk-based "American Slice" in New York City's Times Square.
Armored Fresh, a company that exports vegan cheese through 100% domestic production, made its first appearance in the K-Vegan cheese market by showcasing almond milk-based 'cube-shaped vegan cheese' on the New York Times Square billboard at the end of last year. The latest advertisement campaign introduces their new product, 'Oat Milk-based American Slice,' highlighting Armored Fresh's proprietary technology and product competitiveness in the vegan cheese manufacturing, while also signaling an aggressive move towards capturing the global alternative dairy market.
The billboard on Times Square is filled with an eye-catching advertisement image, depicting vegan cheese flowing between hamburger layers in a three-dimensional manner. This visually captures the "melting texture," one of the strengths of 'American Slice,' achieved through Armored Fresh's in-house technology. The image visually conveys a texture and flavor similar to animal-based cheese, enticing the viewers.
In October of last year, Armored Fresh, an exceptional domestic venture company, secured an unprecedented two-year exclusive contract for the prominent billboard at New York Times Square. Through this arrangement, they plan to continue promoting the superiority and competitiveness of K-Vegan cheese. Additionally, due to the significant interest from local American consumers, Armored Fresh is on the verge of launching joint branding with global brands. Consequently, they are focusing on raw material development and expanding their product lineup. Furthermore, they have ambitious plans to officially enter the European market starting this October.
Armored Fresh CEO Luna Oh stated, "We are launching the 'American Slice' made with our new oat milk base, along with a new advertising campaign to showcase the unparalleled technological prowess of K-vegan cheese to audiences worldwide, gathering crowds in the heart of Times Square. We are committed to continuously leading the industry's innovation in the global alternative food market, striving for excellence in taste and quality, and ensuring domestic companies can pave the way forward."
In addition, Armored Fresh made its debut on the international stage by showcasing the first domestically developed vegan cheese at the 'Food Tech' section of CES 2022. Subsequently, they successfully entered over 170 stores of the global distribution chain 'Kroger' and supplied their products to popular vegan burger restaurant chain 'Slutty Vegan' in the United States, solidifying their position as a K-food tech company. Their introduction of a new paradigm in the alternative food market, focusing on 'vegan cheese' amid the predominantly alternative meat-centered market, has been recognized as a groundbreaking innovation leading the industry forward.
- "Emphasizing 'Melting Texture' Achieved Through In-House Technology, Accelerating Dominance in the Alternative Food Market with This Ad Campaign."
Korean foodtech company Armored Fresh (CEO Luna Oh) is garnering worldwide attention by unveiling an advertisement for their oat milk-based vegan cheese 'American Slice' at New York Times Square, USA.
Photo: Armored Fresh's oat milk-based "American Slice" in New York City's Times Square.
Armored Fresh, a company that exports vegan cheese through 100% domestic production, made its first appearance in the K-Vegan cheese market by showcasing almond milk-based 'cube-shaped vegan cheese' on the New York Times Square billboard at the end of last year. The latest advertisement campaign introduces their new product, 'Oat Milk-based American Slice,' highlighting Armored Fresh's proprietary technology and product competitiveness in the vegan cheese manufacturing, while also signaling an aggressive move towards capturing the global alternative dairy market.
The billboard on Times Square is filled with an eye-catching advertisement image, depicting vegan cheese flowing between hamburger layers in a three-dimensional manner. This visually captures the "melting texture," one of the strengths of 'American Slice,' achieved through Armored Fresh's in-house technology. The image visually conveys a texture and flavor similar to animal-based cheese, enticing the viewers.
In October of last year, Armored Fresh, an exceptional domestic venture company, secured an unprecedented two-year exclusive contract for the prominent billboard at New York Times Square. Through this arrangement, they plan to continue promoting the superiority and competitiveness of K-Vegan cheese. Additionally, due to the significant interest from local American consumers, Armored Fresh is on the verge of launching joint branding with global brands. Consequently, they are focusing on raw material development and expanding their product lineup. Furthermore, they have ambitious plans to officially enter the European market starting this October.
Armored Fresh CEO Luna Oh stated, "We are launching the 'American Slice' made with our new oat milk base, along with a new advertising campaign to showcase the unparalleled technological prowess of K-vegan cheese to audiences worldwide, gathering crowds in the heart of Times Square. We are committed to continuously leading the industry's innovation in the global alternative food market, striving for excellence in taste and quality, and ensuring domestic companies can pave the way forward."
In addition, Armored Fresh made its debut on the international stage by showcasing the first domestically developed vegan cheese at the 'Food Tech' section of CES 2022. Subsequently, they successfully entered over 170 stores of the global distribution chain 'Kroger' and supplied their products to popular vegan burger restaurant chain 'Slutty Vegan' in the United States, solidifying their position as a K-food tech company. Their introduction of a new paradigm in the alternative food market, focusing on 'vegan cheese' amid the predominantly alternative meat-centered market, has been recognized as a groundbreaking innovation leading the industry forward.