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YANGYOO has changed its name to 'ARMORED FRESH' and entered the global market
May.03.2022
- New start with 'ARMORED FRESH' to expand new business and enhance corporate image through plant-based cheese
- Proving global competitiveness by entering global fairs such as ‘CES 2022’ and ‘2022 Fancy Food Show’ one after another
Photo> CI of food tech company 'ARMORED FRESH'
- Proving global competitiveness by entering global fairs such as ‘CES 2022’ and ‘2022 Fancy Food Show’ one after another
Korean food tech company YANGYOO has changed its name to "ARMORED FRESH" to diversify its existing F&B business through self-developed plant-based cheese and in order to enter the overseas market.
Photo> CI of food tech company 'ARMORED FRESH'
YANGYOO held an extraordinary shareholders' meeting at the end of March to discuss the agenda for the change of name and finally decided on April 20th as "ARMORED FRESH". ARMORED FRESH, which started anew as a recent mission in May, has finally decided to change its name to diversify its existing F&B business and enter the global market through the know-how accumulated as a food tech company.
The new mission, ARMORED FRESH, means armed freshness. It contains a strong will to protect human health and the environment in pursuit of ultimate freshness.
The change in mission is noteworthy because it applied the mission of "ARMORED FRESH," a U.S. corporation established last year to target the global market. Recently, the decision was made to leap beyond the domestic market to the world stage as it received a lot of attention by introducing "ARMORED FRESH Plant-based Cheese" made with Korea's only unique technology at global fairs such as ‘CES 2022’ and ‘2022 Fancy Food Show.’
Oh Kyung-ah, CEO of ARMORED FRESH, said, "ARMORED FRESH has faced new challenges and changes to enter the overseas market as a domestic food tech company." "We ask for your attention and support in the future so that we can expand and develop into a globally recognized company through our know-how."
The new mission, ARMORED FRESH, means armed freshness. It contains a strong will to protect human health and the environment in pursuit of ultimate freshness.
The change in mission is noteworthy because it applied the mission of "ARMORED FRESH," a U.S. corporation established last year to target the global market. Recently, the decision was made to leap beyond the domestic market to the world stage as it received a lot of attention by introducing "ARMORED FRESH Plant-based Cheese" made with Korea's only unique technology at global fairs such as ‘CES 2022’ and ‘2022 Fancy Food Show.’
Oh Kyung-ah, CEO of ARMORED FRESH, said, "ARMORED FRESH has faced new challenges and changes to enter the overseas market as a domestic food tech company." "We ask for your attention and support in the future so that we can expand and develop into a globally recognized company through our know-how."