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ARMORED FRESH renews its official website before launching in the U.S. market
Sep.22.2022
- In October, the website will be renewed for a full-scale global expansion ahead of its official launch in New York.
- English version and UI improvement to introduce companies targeting global consumers, increasing user convenience, and strengthening communication
Photo> ARMORED FRESH's official renewal homepage main
- English version and UI improvement to introduce companies targeting global consumers, increasing user convenience, and strengthening communication
Food tech company ARMORED FRESH (CEO Oh Kyung-ah) in New York, USA
Ahead of the first launch of its own plant-based cheese product, the company will completely renew its website and start entering the global market.
Ahead of the first launch of its own plant-based cheese product, the company will completely renew its website and start entering the global market.
Photo> ARMORED FRESH's official renewal homepage main
ARMORED FRESH will debut in the U.S. market in October with their plant-based cheese product developed by their own technology. As a result, the company has launched a new website before the official global launch. The main purpose of the homepage reorganization is to more effectively convey the corporate value and vision of ARMORED FRESH, and the characteristics of its own plant-based cheese products to overseas consumers.
As ARMORED FRESH is set to launch for the first time in the United States, the country that holds the world's largest vegan population, it has improved the UI (user environment) of intuitive design and renewed it in English to actively develop its business in more diverse countries in the future.
The core of this renewal is two things: "English version" and "interface improvement" to strengthen accessibility for global consumers. First, as the company predicts that they will perform well in the overseas markets, the website introduces corporate values and visions in English to take precedence over human health and environmental protection, enhancing customer understanding and convenience.
The website also emphasizes the competitiveness of the vegan cheese developed by ARMORED FRESH by visually organizing various product lines, packages, calories, and nutritional ingredients. In the future, it plans to establish an online purchase system for consumers in the United States.
Starting with CES 2022 held earlier this year, ARMORED FRESH, which has confirmed its marketability through participating in a series of international fairs such as the ‘2022 Fancy Food Show’ and the ‘Plant-Based World Expo’, will enter the global market starting from October. As the company has received a lot of attention for its own plant-based cheese at international fairs, it plans to focus on developing technologies and raw materials to captivate the tastes of the world.
"We are conducting a massive homepage reform to effectively convey corporate values, visions, and plant-based cheese characteristics ahead of our first official launch in the U.S. in October," said Oh Kyung-ah, CEO of ARMORED FRESH. "We wanted to show you how to experience the imaginary space we can change with infinite possibilities and good influence on society.
As ARMORED FRESH is set to launch for the first time in the United States, the country that holds the world's largest vegan population, it has improved the UI (user environment) of intuitive design and renewed it in English to actively develop its business in more diverse countries in the future.
The core of this renewal is two things: "English version" and "interface improvement" to strengthen accessibility for global consumers. First, as the company predicts that they will perform well in the overseas markets, the website introduces corporate values and visions in English to take precedence over human health and environmental protection, enhancing customer understanding and convenience.
The website also emphasizes the competitiveness of the vegan cheese developed by ARMORED FRESH by visually organizing various product lines, packages, calories, and nutritional ingredients. In the future, it plans to establish an online purchase system for consumers in the United States.
Starting with CES 2022 held earlier this year, ARMORED FRESH, which has confirmed its marketability through participating in a series of international fairs such as the ‘2022 Fancy Food Show’ and the ‘Plant-Based World Expo’, will enter the global market starting from October. As the company has received a lot of attention for its own plant-based cheese at international fairs, it plans to focus on developing technologies and raw materials to captivate the tastes of the world.
"We are conducting a massive homepage reform to effectively convey corporate values, visions, and plant-based cheese characteristics ahead of our first official launch in the U.S. in October," said Oh Kyung-ah, CEO of ARMORED FRESH. "We wanted to show you how to experience the imaginary space we can change with infinite possibilities and good influence on society.