“For years, one of the most significant challenges in the plant-based industry has been finding the perfect balance between affordability and consistent, delicious taste,” said Rudy Yoo, Founder and Chief Executive Officer. “With Armored Grilled Cheese, we are proving that plant-based options can be both delectable and budget-friendly, with broad appeal beyond just the vegan community. Our mission is to make high-quality, plant-based food accessible to everyone, every day, and our expansion into the restaurant industry is an exciting step forward.”

With the grand opening of Armored Grilled Cheese, Armored Fresh introduces an innovative, scalable dining model centered on taste and affordability. Armored Fresh aims to make plant-based eating a mainstream option accessible to all and break down barriers often associated with plant-based food. A recent report from Research and Markets stated that the dairy alternatives market is expected to reach approximately $75.3 billion by 2030, indicating strong consumer interest in a wider range of plant-based options.

According to a press release, the brand’s signature American and Pepper Jack cheese slices are crafted to mirror the taste and texture of traditional dairy, making them approachable to all consumers, from plant-based veterans to curious newcomers.

Armored Fresh has successfully cracked the code on developing products with competitive pricing and exceptional taste. The flagship menu features classic, comforting favorites like the Original Grilled Cheese, the Double Grilled Cheese, and introduces the uniquely flavorful Kimchi Grilled Cheese. The brand has ambitious plans to expand its restaurant portfolio with additional brands and concepts, driving innovation in the plant-based dining space.

Armored Grilled Cheese joins a vibrant community of over 40 food vendors offering a diverse range of cuisines. DeKalb Market Hall is renowned for bringing together a variety of culinary traditions, making it the perfect location for Armored Fresh’s debut in the plant-based dining space.